Overchoice kills Choice. We can change that PDF Print E-mail
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When we speak about the Overchoice as a threat, because
…consumers may prefer not to choose anything or they just can't
…consumers may want somebody else to choose for them
…consumers may make worse choices
...consumers doesn't understand their options

we undoubtedly face the importance of
A) being their advisers or

B) to create them a secure environment of peer advice, empowering them to demonstrate that They (and not anybody else) made their (right) choice.

Solution: location-based services + social networks + mobile

What do you think?

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