Living in Brussels has certainly its advantages.

One of them was the possibility to be in the heart of the Digital Agenda Assembly (#daa11eu on Twitter) together with thousands of enthusiasts interested in the future of Digital Europe. For all of you who are not interested into the happenings and initiatives of the European Commission, I'd like to point out that the Digital Agenda program is one of the best actions towards the European Web and/or Media innovation in practice. Its idea is to understand how internet changed our perception of Digital and how this reflects to every possible stage of life, industry, personal choice of development, economic change on local, national, pan-European level and much more.

In other words: what the web changed for Europe with all of its opportunities, threads, potentials and challenges.

As it appears now, I had the luck to attend exactly the ICT and Management of Creative Content panel during the 2nd day of the forum and to twitt amazing things with my own fingers.

Trust me, it was really hard to actually choose in between of such a large variety of panels, but thanks to the proactive social media community, the feeling of being on more than one places was more than sensible.

Not only on the stage, but out in the crowd in the room we had people from Google, Yahoo, Intel, Microsoft, the EC, Agora, Warner Bros and many more, which already gives you a good insight about the quality of the audience and speakers.

That's not all. The Director General of DG Infso, Robert Madelin himself moderated the second part of the panel related to the creative content licenses' deployment and the promotion, distribution and reach of that "content" (ok, for the people who don't consume "content" we understand here e-books, music, videos and etc) online.

The main point is that we all realize how much more content we consume on a daily basis being offered a variety of digital environments and devices: all of them in different formats, promising a different experience, changing their 'specs' every few days and therefore, fighting for the 'number 1' position on the global market. And we all want to consume more, more but with better quality, lower price, and by any chance - the best possible experience. But how would that be possible? Can we enable an active change through an economic-justifiable PPP solution for every party involved?

Said and done. Industry, public and social sector brought together opened the doors to the next room and respectively phase:

An alliance, which would facilitate the development by creative media and business sectors of licensing solutions that involve greater process automation, leading to low overhead cost and efficiency.

At the conclusion of the workshop Robert Madelin offered to convene a stakeholder meeting on 28 September to found an alliance of those willing to implement our Big Idea. An alliance will bring together key stakeholders representing business and consumer interests in Europe and beyond in an initiative to build the essential technological framework for cross-media 21st Century Rights Management.

The aim of such an alliance is to support the development of the creative economy in Europe by acting as facilitation hub to encourage innovation and investment in the creation and licensing of digital books, film TV, music and news media as well as professional, business and scientific e-journals and databases.

The focus of an Alliance would ensure, through active collaboration, the deployment of a standards infrastructure for the identification and description of rights and information exchange protocols – a common vocabulary which makes rights management interoperable across all sectors and cross border.

=> Next Steps: To convene a Kick off meeting on 28th September 2011

=>> The EC’s DG INFSO will play a key role in convening the stakeholders and integrating the work of the alliance into an ongoing action plan and timetable.

=>>> First meeting: 28th September 2011, Brussels.