demobilisation

The Future of Internet week, held on 16-19 May 2011 in Budapest, Hungary on behalf of the EC, was one of the most intensive ICT events during the first half of the year. Here are few first thoughts from it:

The EC clearly sees the Future of Internet as one of the most important issues of our time. Respectively a large amount of time and energy are being dedicated to the first R&D sector or the more scientific approach towards innovation and second to the policy-making initiatives like.

Why R&D is so important?

Well, although our fast-food generation is drowning in the mass technologies, existing and being produced each second, there is one common thing on what everyone agrees. If we want to talk about Innovation, we can’t keep on doing the things as we are doing them now in terms of processes.

Otherwise said, have you thought how many times have you changed your mobile phone in the past 5 years? Wasn’t there always a huge buzz around the latest super-hyper-almighty phone, which you – just like the rest of your friends – went to buy? And what happened afterwards? A month after you got your expensive toy, you realized that

a)   it has hardware issues – // “Why does it load sooooo long or..nooo, it crashed again!..

b)   it has software issues - // “Nobody told me what is the difference between the apps/widgets, which I can have on that phone in comparison to the other brands..arg…or how shall I know that this phone is only targeted to developers as a test bed and not intended to be largely used as a lifestyle device

c)    it has unclear faith - //fine we had 1.2.3.4.5.6. update on the OS version, now what? There is going to be a new OS on the same brand and whole new generation? I can forget about using my phone, cause it’s ‘outdated’?

d)   I don’t know the full capabilities of my device - // and probably will never understand all of them if I don’t have problems first

e)    I can’t choose in the variety of existing apps/widgets - // well, just like internet, the app world is full of stuff, half of which buggy and useless. If your phone allows them in the first place. Then of course we have no clue what is working, what not, where does our personal data goes, who has an access to it and etc. Too much If-s and too little rooms in prisons.

f)     End of life or unsustainable lifecycle - // have you thought what happens with the first devices we used? And which nobody wants to buy now? Well, that’s called e-trash and a lot of us don’t think how miracle-wise just after the expiry date on the package, mysteriously something in our device get wrong and it stops working properly. So much for conspiracy.

Well, the last 10 years were like a wave full of mobile (smart-)phones, PDAs, tablets, as just one part of the mobile technologies.

Review of the final F) of my list is simple: people demand stuff, they demand them to be fast on the market and without any problems and are ready to pay. But that will stop very soon just because most of the companies create things just …fast! Innovation doesn’t happen without a lot of exercises. And in the area where information is available and reachable pretty much everywhere, the smart-customer will demand proven quality and not just the next expensive device with unclear faith and capabilities.

Conclusion: Industry must dedicate its time not to bring new flashy things fast on the market, but to create a sustainable plan for innovations. Plan, reassuring that the next new big thing would be really capable to answer not only the demands, but also the real needs of the society now and of the generations to come.

Do I need my phone to be smart instead of me?

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