|Featured from LinkedIn: Twitter and the increasing of brand awareness|
Monday, 03 January 2011 20:31
Since I found that very interesting, I chose to share with you the question of Devesh Shukla, Student at Symbiosis institute of management studies in the QA section of LinkedIn:
What are your views on effectiveness of twitter in increasing brand awareness.
And here is my feedback.
Twitter means personality. You are a person, no matter if you represent a corporation, organisation or institution. In order to be read, heard, retwitted and etc you need to sound and be a HUMAN, meaning to show that you're not a souless bot or automatic content publisher to the latest news on your website for example.