In the following publication I’ll try to examine the developments of the Bulgarian society in the years around the country’s accession in the EU, and the last years 2010-2011. I’ll interpret various indexes for the Information Society theme, provided by the statistical office of the EU – Eurostat and others, and compare them with my personal observations.

The fact that the EC services have selected around 60 indicators illustrates that the term Information Society no matter for Bulgaria only, Europe or in general has various dimensions and different definitions. In order to improve the understanding about the specifics of the current state of being or not being in the definition of information society, I’ll explore few of them. However, it is important to be noticed that not always the statistical indexes could measure the reality. Hence, I’ll critically reflect over their various dimensions showing the interrelations and differences by the various perspectives similarly to approach, undertaken by Webster within the framework of vision of the Castells’ network society. The individuals building the introduced percentage rates are aged 16 to 74 if not stated otherwise.

An innovation is reaching the expectations for a change demanded by the society regarding the features of a product, service or a whole realm. A radical innovation is going beyond the criteria of expectations and creating new criteria to define what is new. Innovation is not a discrete unit. It is not a one-time success, which was completely unexpected.

What are the characteristics defining the big success of a big company like Apple?

Or it other words, what does it take to change the world.

My theoretical framework aims to present the successful business strategy undertaken by Apple (through the creation of innovative in its concept business models for products and services), the importance of this business strategy in the creation of a value chain network of various market players, the connection in between that value chain network and the national and global economy, and last but not least the role of innovation and knowledge for the industry and the society.

With a little historical background and current state review, I'd try to touch upon the following questions: How important is the innovation in the macroecnonomic context? How a business model of a company can create a domino effect over the other stakeholders on global scale? How does Apple continue to grow despite of the exceptional crisis situation in its homeland the USA? Is it possible for the company to become a global giant without violating the US antitrust policies? How the microeconomical decisions of a single enterprise can work against the national interests?

The Impact of the Information Society: empowerment or dis-empowerment?

Marked by various definitions and surrounded by various historically developed theories, the Information Society has been the underpinning term used to fore-mostly define the 20th and 21th century vision of the world. By itself the choice of the two words is already self-explanatory: Information as reflection over data, knowledge and subjects together in combination with the word society as reflection over the today's community or interlinked groups of people.

Various researchers in social sciences tried to define the term by looking towards the past. All of them are looking for rational events or occurrences, because of which the Information Society has became a synonym of the today's people reality. Taking rather the approach of looking in the presence and anticipating the future, we have to change our motivation when we speak about the impact of and over the information society.