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Tuesday, 15 May 2012 19:12 Written by Lucy Setian
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Being in Brussels has its few advantages one of which is being the place where you can actually hear both real lobbyists and experts from the very same industry players thinking differently about crucial for our times topics such as facing the fight with counterfeits.
Despite of its noble idea to be a policy debate the today's event at the European Parliament "Online Sales of Counterfeits: Taking up the gauntlet" was rather a responsibilities' throwing-to-each-other-the-ball game.
For those of you who wonder what issue the topic was foreseen to tackle, it was the different viewpoints on the question who has to actually take over the real responsibility for the prevention of online sales of counterfeits. However, the dialogue (rather than debate) ended up into a commentary of the importance of tackling the issue of having counterfeits in the first place and not so much the fact that we talk about their allocation within the digital market environment.
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Wednesday, 22 February 2012 10:45 Written by Lucy Setian
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The world of digital changes. What sells today is the value of connectivity and mobility.
The importance of mobile, social and location is gradually growing towards a such multitude of business configurations that is transforming the classic format of strategic partnerships into an interconnected ecosystem of products, services and people.
On March the 30th I'd have the pleasure to focus on a particular part of the mobile domain: NFC in relation to the SOLOMO model, which just now began to be largely explored by both start-ups and large multinationals. I'd be happy to see you in beautiful Prague on NFCme and discuss how can you have fun on the web and still make a difference.
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Monday, 30 January 2012 19:26 Written by Lucy Setian
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As the economist and political scientist Joseph Schumpeter once stated, “the majority of economists…are ready enough to admit its [ideologies] presence, but like Marx, they find it only in others and never in themselves. They do not admit that it is an inescapable curse and vitiates economics to its core.”
Thinking in that direction isn't it that also the core of innovation?
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Saturday, 28 January 2012 14:40 Written by Lucy Setian
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When we speak about the Overchoice as a threat, because
…consumers may prefer not to choose anything or they just can't
…consumers may want somebody else to choose for them
…consumers may make worse choices
...consumers doesn't understand their options
we undoubtedly face the importance of
A) being their advisers or
B) to create them a secure environment of peer advice, empowering them to demonstrate that They (and not anybody else) made their (right) choice.
Solution: location-based services + social networks + mobile
What do you think?
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Tuesday, 17 January 2012 12:22 Written by Lucy Setian
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1 in every 5 minutes of time online is now being spent on social networking sites, up from a mere 6% in early 2007, shows the 2011 report of comScore.
The sites reach 82% of the world’s internet-using population or about 1.2 billion people in total. If you ask yourselves what is the common in between these well known sites, you will guess it immediately – all of them are free to join. Although they might offer paid premium services, their core is in the offering of free participation to everyone across the globe who wants to join (doesn’t necessarily mean that he could join due to geopolitical restrictions like in China!) in an open-end network. Of course, these networks are controlled by companies and they are the ones to determine the main rules for participation. And as private sector thinkers they are lead by their main interest: capital accumulation.
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